TransliterationHollis Nigel. The Global Brand: How to Create and Develop Lasting Brand Value in the World Market (Globalnyy brend: Kak sozdat i razvivat dolgovremennuyu tsennost brenda na mirovom rynke).
In EnglishHollis Nigel. The Global Brand: How to Create and Develop Lasting Brand Value in the World Market. In English
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