TransliterationRobert Dzh. Dokters, Maykl R. Reopel, Zhan-Mey Sun, Stiven M. Tenni. Brending i tsenoobrazovanie. Kak pobedit v gonke za pribyl.
In EnglishRobert J. Docters, Michael R. Repelle, Jean-May Soon, Stephen M. Tanney. Branding and Pricing: How to Win the Race for Profit. In Russian
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